When it comes to climate change, I’m pretty sure there are really only three types of people. Those who believe we’re buggering things up, those who don’t believe we’re buggering things up, and those who don’t know (and maybe don’t give a toss) either way.
Sure there are sub-groups, cliques and factions, but these are the big three. And nowadays it’s clear to me they all have one fundamental thing in common. For all these groups, hearing more science information about climate change makes no practical difference. The acceptors keep accepting, the deniers keep denying, and the ‘meh’ crowd keep on meh-ing.
So why are we still spraying the media waves with public communications full of climate science? Read More