The latest news on climate change is incredibly sobering stuff, and talking with my family about it hasn’t made for uplifting dinner conversation. But once you get past the initial shock, episodes like that can get you thinking about what more each of us can do. When I did, I realized that the answer is a lot—and in more ways than might occur to us. We might, in fact, be four times as powerful as we think.
Us as consumers
We’re consumers of a big range of goods and services, on timescales ranging from daily to less than annual—figuring out how to get to work or school in the morning, making choices about our meals, or thinking about where we live and how, for example. Acting in that capacity is certainly a big factor in how we contribute to climate change.
Every time we make a decision about buying something, in fact, we’re voting with our wallets. About the thing we’re buying. About the company that makes it. About the other things we’re not doing with that money.
What we can do about the carbon implications of our consumer choices is the topic of our book Cooler Smarter: Practical Steps for Low-Carbon Living. Cooler Smarter analyzed where the carbon comes from in our lives, and offered lots of information, ideas, and inspirational examples for doing meaningful things to fight climate change at home, and beyond. The “smarter” part is about finding opportunities to cut carbon that also save you money, or help you live more healthily—things like making your home more energy efficient (lower utility bills, happier residents), using renewable energy (solar panels, for example), having efficient cars (or walking, biking, or using public transportation).
Our research found that in this country addressing carbon in our own lives typically comes down to (1) what and how we drive, (2) how we use energy at home, and (3) what we eat. And there are loads of carbon-cutting opportunities in each of those areas.
So our power as consumers is clear.
Us in the community
Dealing with the carbon in our lives is key, but it’s a starting place, not an end. As we’re tackling our own opportunities, it’s important to take the knowledge and experience we’re gaining and spread them far and wide.
Family and friends are great places to start. They may well know something about climate change, but maybe not know what to do about it. The important thing is to inspire, not frighten. They should understand the seriousness of climate change, but it’s essential that they also understand the seriousness of our potential responses.
And they should understand the opportunities that those responses present, that these days, those responses are increasingly attractive from our wallets’ perspective, too. You might be motivated enough without the “smarter” part of being Cooler Smarter, but it sure can help motivate action by others.
And then there’s the broader community—your office, your school, your faith community. The Rotary meeting. The bowling alley. The bus stop. Anywhere that you’re interacting with people, actually, probably presents chances to slip in something about climate change and solutions.
Fighting climate change in your own life and working to help others do it makes you twice as powerful.
Us as advocates
Then there are decision makers at all levels of our democracy—local, county, state, and federal. Elected leaders and others in government need to hear from you that “I care about climate solutions, and I want you to care about them (and act on them)” and “I’ve done these things in my own life; I want you to make it easier for others to do them.”
Because there’s a lot we can do on climate change as individuals, from the bottom up, but there’s a whole lot more that needs to happen with the support of well-designed laws and policies. Like ones that accelerate the power sector’s move to renewable energy, or that make it easier for homes and businesses to embrace energy efficiency, or that make cleaner cars and buses more accessible to a broader swath of society.
Your advocacy efforts can also tackle those corporations that you interact with as a consumer. Companies can be forces for good on climate change, given their buying power, societal heft, and customer bases, including in response to customer campaigns. But it’s certainly not a given.
Folks who are fortunate enough to be shareholders have another route for impelling corporations in the right direction on global warming, and letting companies—think oil and gas types, for example—know that we care about honest treatment of issues, that we don’t look kindly on efforts to obscure the truth to forestall action on important issues like climate change.
Add your voice to efforts to move government, and corporations, in the direction of climate action and you just might find you’re three times as powerful.
Us as voters
And then there are times like right now, when many of us are getting a chance to exercise the most powerful role we have in our democracy—stepping into voting booths, and being part of making decisions that are key.
Key to determining whether the ship of state stays on its current disappointing (in many cases) course or turns toward progress on climate change… or further away from it. Whether we can count on the checks and balances that our Founders wisely put in place two centuries ago, so that we have rational policies (on climate change and more), sensibly implemented. Whether science is at the center of our decision making, or pushed aside or attacked for political gain.
It’s not a coincidence that the Union of Concerned Scientists focuses on science at times like this (as at all other times), and even has a whole initiative around standing up for science in the upcoming elections, and is part of a broad effort to make sure that “science is front-and-center in the decision-making processes that affect us all.”
Because whatever issues you care about, around public health, say, or justice, or economics, or the environment, having sound science available and appropriately considered is crucial for good decision making. “Science—free from political interference—is fundamental to building a healthier planet and a safer world,” UCS says.
Apart from the important candidate races across the country, this election cycle offers some really interesting ballot initiatives for fighting climate change. In Washington State, for example, Initiative 1631 lets voters choose to tackle climate change head-on, with a fee on carbon pollution and investments in clean air, clean energy, healthy communities, and more. In Nevada, Question 6 offers voters a chance to up the state’s renewable energy standard to the robust 50% renewables by 2030 that nearby states have embraced. Arizona’s Proposition 127 aims at the same clean energy goal.
Our roles as voters can build on each of the other ways we can be fighting climate change, or can serve as a platform for more progress in those areas.
Great power, great opportunity
Add up all those roles, and you’re four times as powerful as you would think if you were focusing on just one.
Actually, you’re at least four times as powerful, since there are other avenues for making a difference. If you’re a teacher, for example, you have an incredible power to instill a sense of respect for science, and a belief in our ability to bring about positive change. (And if you’re a student—especially a STEM major—you have a particular chance to boost the voting numbers among your fellow students.) If you’re a parent, or an aunt or uncle or grandparent,…
Climate change demands real action from a lot of people in a whole lot of roles. We’ll make better progress if we remember that our own multiple roles make us a lot more powerful than we might think.
So on Tuesday, vote for science. And don’t stop there. With great power comes great responsibility, but also great opportunity. Carpe diem, indeed.