#SciComm


Book Review: Houston, We Have a Narrative by Randy Olson

, former science communication officer

Can scientists learn good storytelling from South Park? Randy Olson, a marine biologist turned filmmaker, argues that they can. He had a key insight as a storyteller, he writes in his latest book, while watching a documentary about the creation of a single South Park episode. Read more >

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Four Ways Scientists Can Give Good Answers to Bad Questions

, former science communication officer

This post originally appeared on the American Geophysical Union’s Plainspoken Scientist blog.

One of the reasons I love working with scientists is that they tend to be very direct. Ask a question: get an answer. Sometimes the answer is a little long and makes me revisit basic physics I haven’t thought about since middle school, but I definitely get an answer.

Thankfully, most of the questions journalists, policymakers and citizens ask scientists are straightforward. But many are off-base and sometimes even badly framed. If a scientist provides a direct answer to a bad question, they can inadvertently leave audiences with an inaccurate impression of their work. While the examples below won’t happen to every researcher, they illustrate good principles for effectively dealing with such questions. Read more >

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