breakfast cereal


Ian Ransley/Flickr

Baby Shark Cereal and Maple Syrup Collusion: Why Competition in Our Food System Matters

, Economist

The cereal aisle in your typical American supermarket is remarkable. Though dazzling to the eyes, it’s overstimulating, especially to any parent who has bravely marched down this aisle with a child in tow. But behind the cast of cereal box characters – Tony the Tiger, Toucam Sam, Dig’em Frog, Lucky, Snap, Crackle and Pop – is a story about competition in our food system and how it impacts consumers, the farmers who grow our food and quite possibly the very soil they grow it in. Read more >

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Adrian V. Floyd/flickr

How Cereal Companies and Consumers Can Make Breakfast Better

, senior analyst, Food and Environment

What’s for breakfast? Maybe it’s a bagel and cream cheese, or toast and coffee, or eggs (or not). For millions of Americans, though, cereal is a breakfast mainstay. There’s a mind-boggling array of ready-to-eat cereal brands on offer, and everyone has their favorites.

But what really goes into your cereal of choice? What impact does that have on the planet? What can cereal-makers—and those of us who buy their products—do to lessen that impact? These are questions UCS asked in a new report, Champions of Breakfast: How Cereal-Makers Can Help Save Our Soil, Support Farmers, and Take a Bite out of Climate Change.

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Photo courtesy flickr/Marco Verch

Shopping for Change: A Virtual Trip to the Supermarket, and 4 Key Takeaways

, senior analyst, Food and Environment

The average US supermarket carries more than 30,000 items. With all that choice, you’d think it would be easy to make day-to-day food-buying decisions that are good for people, animals, and the planet. But a trip to a virtual supermarket in a new online feature shows why that isn’t necessarily true, and what it will take to make real change in our food and farming system. Read more >

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