The cereal aisle in your typical American supermarket is remarkable. Though dazzling to the eyes, it’s overstimulating, especially to any parent who has bravely marched down this aisle with a child in tow. But behind the cast of cereal box characters – Tony the Tiger, Toucam Sam, Dig’em Frog, Lucky, Snap, Crackle and Pop – is a story about competition in our food system and how it impacts consumers, the farmers who grow our food and quite possibly the very soil they grow it in. Read more >
December 30, 2019 10:30 AM EDT
July 24, 2019 5:33 PM EDT
What’s for breakfast? Maybe it’s a bagel and cream cheese, or toast and coffee, or eggs (or not). For millions of Americans, though, cereal is a breakfast mainstay. There’s a mind-boggling array of ready-to-eat cereal brands on offer, and everyone has their favorites.
But what really goes into your cereal of choice? What impact does that have on the planet? What can cereal-makers—and those of us who buy their products—do to lessen that impact? These are questions UCS asked in a new report, Champions of Breakfast: How Cereal-Makers Can Help Save Our Soil, Support Farmers, and Take a Bite out of Climate Change.
July 24, 2019 5:32 PM EDT
When you think about “farm to table”, what comes to mind? Heirloom tomatoes? Local mixed greens? Farmstead cheese? Whatever it may be, I hope you’ll add breakfast cereal to that list. Yes, breakfast cereal. Read more >