oats


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How Cereal Companies and Consumers Can Make Breakfast Better

, senior analyst, Food and Environment

What’s for breakfast? Maybe it’s a bagel and cream cheese, or toast and coffee, or eggs (or not). For millions of Americans, though, cereal is a breakfast mainstay. There’s a mind-boggling array of ready-to-eat cereal brands on offer, and everyone has their favorites.

But what really goes into your cereal of choice? What impact does that have on the planet? What can cereal-makers—and those of us who buy their products—do to lessen that impact? These are questions UCS asked in a new report, Champions of Breakfast: How Cereal-Makers Can Help Save Our Soil, Support Farmers, and Take a Bite out of Climate Change.

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How Oats Could Save Iowa’s Farmers (and Fight Pollution)

, senior analyst, Food and Environment

That bowl of oatmeal pictured above was my breakfast this morning. The strawberries were from nearby Virginia (hello, spring!) but the oats may have come from as far away as Sweden, Finland, or Canada. In the future, my morning oats could be grown much closer to home, in a state like Iowa that is now dominated by corn and soybeans. A new UCS report shows why that would be a good thing for US farmers and our environment.

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