palm oil commitmments


Where’s the Beef? Wendy’s New Palm Oil Pledge Lacks Meat

, analyst, Tropical Forest & Climate Initiative

Wendy’s, originator of the “Where’s the beef” catchphrase and home of the unparalleled and delicious Frosty, just came out with some new information on their palm oil sourcing plans. But much like their famed 80’s commercials in which cute senior citizens find themselves unable to locate the tiny slice of beef on a giant bun, I’m having trouble finding any real reason to celebrate Wendy’s new palm oil commitment. In fact, I keep rereading their website, searching for more substance. Read more >

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Palm Oil and the Art of Procrastination

, analyst, Tropical Forest & Climate Initiative

“Procrastinate now, don’t put it off.”  – Ellen DeGeneres

Procrastination is a funny thing. While procrastination is theoretically acknowledged to be negative, people seem to delight in the concept. The internet is full of commentary on procrastination from web comics to a classification system to funny sayings. In fact, I bet a number of you just might be reading this blog to procrastinate some other work – am I right?! Read more >

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